Merge World Interactive

INNERWORKINGS: Corporate Communications

InnerWorkings

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INNERWORKINGS: Corporate Communications
First, who is InnerWorkings?
A leading global provider of managed print and promotional procurement solutions to a wide range of corporate clients.
Procures, manages and delivers print and promotional products through proprietary technology, an extensive supplier network and domain expertise.
Supplies a full range of print, promotion, fulfillment and logistics services on virtually any substrate, fulfilling up to 100% of the print and promotional procurement needs of their clients.
Named the seventh fastest growing company in Crain’s Chicago Business’ Fast Fifty (06/2009), with revenues over $400 million in 2008.

The InnerWorkings Challenge:
InnerWorkings has grown rapidly since its inception, with a compound annual growth rate of 109.4% from 2002 to 2008. While its growth has been remarkable, its market is highly competitive, requiring strong, consistent corporate messaging to maintain momentum and gain further market penetration. InnerWorkings relied on Merge to develop and deliver a vast range of corporate communication pieces to stockholders, stakeholders and customers that delivered their brand message and conveyed their top leadership position in the industry.

The Merge Solution:
Merge quickly immersed itself in the InnerWorkings offering, gaining a solid understanding of the company’s message and mission. Merge worked closely with InnerWorkings in developing pieces that established the organization as a trusted provider and thriving company. Be it an internal email campaign or high profile investor materials, Merge captured the corporate culture and value propositions that are cornerstones of InnerWorkings’ success, creating distinctive and effective corporate communications.

For the past 3 years, Merge has designed the InnerWorkings annual report, a feature investor communications piece that highlights the company’s expansion and growth while also conveying strategic initiatives, areas of improvement and the excitement of future goals. Working as both a financial information tool as well as a marketing tool, Merge has designed the annual report each year to express the overarching corporate message and to generate enthusiasm and confidence in the organization.

Keeping investors informed and enthusiastic is an important part of managing investor relations. Providing investors with the information they seek through enticing and dynamic design further conveyed the company’s dedication to advancement and growth, while capturing its momentum and ambition.

At the core of InnerWorkings’ capabilities lies PPM4™, their proprietary software application and database. To convey the power of this application, Merge developed an interactive demo that explored its various modules, including real-time cost estimates, order management, reporting, historical price baselines, IW Stores and more. The InnerWorkings leadership team and sales force use the demo to illustrate the procurement efficiencies and cost savings that are achievable by partnering with InnerWorkings, all in an easy-to-understand, step-by-step format.

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