Expanded case study coming soon, below is a brief project synopsis.
Please call for more details.
THE DR PEPPER SNAPPLE GROUP CHALLENGE:
- Design and develop a comprehensive sales and marketing portal that
serves as the primary vehicle to deliver all brand-related marketing material to
field sales, bottlers, distributors, media agencies, and corporate employees
- Create a custom solution tailored to the DPSG business model that can expand and grow to meet all current and future content delivery needs
- Implement solutions for document management, digital asset management, rules-based publishing, online ordering, and custom content
- Create a custom content management system that enables the internal content team to manage and administer all site content in real time
THE MERGE SOLUTION: THE EDGE
- Created a visual experience that represents the corporate brand as well as a user experience that addressed the broad user audience, ensuring usability, compatibility, and ease of access to ensure maximum potential
- Developed a custom implementation of the Merge Framework, an in-house development framework solution, which delivered a robust sales and marketing portal, serving every person and business unit within the DPSG organization
- Provided a fully content managed solution driven by a secure admin tool that enables the EDGE team to update and deliver new content easily and on-demand
- Developed a suite of tools that provide advanced functionality for all users, including an Image Library, Promotions Library, Document Management, Google Search, Ad Builder, Extranet Online Ordering, and many more