Great ideas go nowhere without the right target. And good aim is nothing without precise creative execution. You may build a robust website or create a clever ad, but if it doesn't capture your vision or advance your business goals, it's not working. Getting it right is a delicate balance.
At Merge, we get that balance. We have a proven strategy that works, every time. We've learned that success comes from a careful combination of insight, preparation, creativity and execution. Each element must play its part or the end result fails. Our core set of phases guarantees that your project will stay on track and deliver results. Of course, we know that each client is unique and that your goals are specific, but once we take your distinct challenges through our balanced strategy, you'll see your expectations surpassed.
- Listen
- Evaluate essential information – background, current situation, competitors,
key insights, etc.
- Detail out project purpose, goals and desired end result
- Plan
- Define project scope and prepare project documentation
- Establish initial creative and/or development strategies for moving forward
- Create
- Produce final technical specification, UI documentation and information architecture
- Develop creative concepts for print and/or web
- Execute
- Complete and produce all creative
- Complete web development and systems implementation
- Work with client through revisions/approvals; final proofing and testing
- Deliver
- Submit final print files to press
- Launch website
- Review project and provide post-launch support as needed