Indiana University Health
360° Brand Building


  • Strategy
  • Broadcast
  • Print/Collateral
  • Digital/Social
  • Media
  • Data/Analytics
  • Brand Stewardship

Eight years of building a new brand, growing the patient base, generating downstream revenue and supporting the transformation of the customer experience.

HYC | MERGE has been a valued strategic partner of IU Health since 2010, when they challenged us to plan and develop massive integrated campaigns to launch the Indiana University Health brand internally and externally.

Since then, our team has become an extension of the Marketing Division, working with over 20 client contacts on a diverse range of programs including brand and service line campaigns, launch and promotion of IU Health Plans commercial, Medicare Advantage and Health Insurance Marketplace products, customer experience and internal engagement initiative.


TV spots, high impact print and digital advertising feature the greatest IU Health differentiator—highly skilled physicians and the fact that over 80% of Indiana’s Top Doctors practice at IU Health.


IU Health executed a sponsorship program with Indy Car driver, James Hinchcliffe, to help build the reputation of the highly skilled IU Health Trauma physicians and nurses. By utilizing timely events such as EMS Appreciate Week, the anniversary of James Hinchcliffe’s crash and the Indianapolis 500, the sponsorship was able to generate over 75k engagements on social media and over 500k views of the James Hinchcliffe story video.


Andrew Luck, the Colts QB, interacts with kids at home and in schools to get the message across in a fun, engaging way in an energetic content marketing program.

+ 142 E Ontario St, Floor 13
Chicago, IL 60611

+ 312 787 2330

+ info@mergeworld.com