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Retail

Convert discovery into purchase with adaptive journeys that inspire loyalty and keep your brand top of mind.

Every cart tells a story

We blend cultural insight, adaptive commerce, and on-point creative to turn casual browsers into brand advocates — driving bigger baskets, repeat visits, and brand relevance that lasts. Every moment is personal, immediate, and built to convert.

Focus areas

Unified commerce experiences

Bridge digital and physical touchpoints for a seamless path to purchase.

Behavior - driven personalization

Turn real-time data into relevant offers, content, and connections.

Agile content supply chains

Deliver fresh, on-brand creative that flexes with trends and inventory.

Cultural insight & brand expression

Stay relevant with storytelling rooted in values, timing, and taste.
Explore our industries
Industries overview
Pharma and MedTechHealth ProvidersHealth InsuranceFinancial ServicesFoodRetailConnected Living
Industries overview

Recent work

Global Beauty Retailer

Adobe Workfront Implementation in 12 Weeks

Discover how a global beauty retailer streamlined packaging workflows and optimized operations with Adobe Workfront and MERGE in just 12 weeks.

Mizzen+Main

Leveraging Personalization to Fuel Affiliate Marketing Revenue

When Mizzen+Main sought to increase traffic and revenue from affiliate marketing channels, MERGE assembled comprehensive content creation strategies spanning multiple partners and channels that were designed to target untapped audiences resulting in significant upticks in clicks, revenue, and AOV rates.

JanSport

Driving Site Traffic through Strategic Email Marketing

Using MERGE's email strategy along with Bluecore's triggered email technology, JanSport dramatically increased email engagement during the holidays.

Our clients

Working with MERGE doesn’t feel like working with a vendor or partner, but an extension of my team. They understand my business and the nuances of our email program, it’s not just cookie cutter solutions or support.
Andrea Silva, Senior Director, Digital Marketing, Brooks Brothers
Work with an agency that’s Built Different.
MERGE is Built Different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.
Let’s connect
Explore our solutions
Solutions overview
Content Creation and StorytellingExperienceMedia PlanningOmnichannel OrchestrationPlatformsPublic RelationsStrategy and Development
Solutions overview

Recent insights

How Wellness Trends Are Transforming Consumer Behavior

Consumer trust, product innovation, and personalized communications are paramount as brands seek to meet the rising demand for wellness solutions. Understand the key trends, challenges, and strategies shaping the ever-evolving health and wellness market.

Master Personalization: A Strategic Guide to Scaling Effectively

Ready to unlock the power of personalization? Explore MERGE's new guide designed to help brands deliver seamless cross-channel experiences, transform consumer engagement, and drive meaningful results.

The Health Revolution: Empowered by Your Experience

Download our consumer sentiment study to understand the health and wellness consumer and the imperative for contextual, trusted experiences.