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Media planning

Our media experts find the moments and channels that matter most, then connect your message with the people who need to hear it. Every dollar works harder. Every impression drives impact.

Delivering the message

Our media team leverages deep market and audience research, using data and analytics to drive decisions about how, when, and where to deliver your messaging. By reaching the target audience in a way that contextualizes the message, we can deepen connection to maximize engagement and return on investment.

Our core media offerings

Planning and buying

Make your media investment work harder with our combination of strategic planning and precise buying that puts your message right where it matters most.

Paid media

Target your audience with precision. From paid search or paid social to affiliate marketing and direct mail, we can help you grow your reach.

Earned and owned

Build trust with authentic connections. Whether through community management, influencer marketing, or social media content, we can help your message resonate.

Media analytics

Increase engagement through clear insights into your customer base with tools ranging from a data audit and assessment to campaign reporting and analysis.
Explore our solutions
Solutions overview
Content Creation and StorytellingExperienceMedia PlanningOmnichannel OrchestrationPlatformsPublic RelationsStrategy and Development
Solutions overview

Recent work

Michigan Medicine

Extending a Power Brand's Reach Amidst Strategic Integration

Learn how MERGE partnered with Michigan Medicine to reinforce the leadership of a respected brand while adding new brand dimensions to reflect a changing organization.

Federal Employee Health Benefits Provider

Elevating Results, Visibility, and Awareness YoY

To stand out from competition during the critical Open Season, MERGE helped a major Benefits Provider for federal employees craft a comprehensive outreach plan that resulted in a 99% message accuracy rate and 34 unique media placements.

T-Mobile

Powering Rural Markets with 5G Coverage

A localized solution to bring national impact at scale

Our clients

Work with an agency that’s Built Different.
MERGE is Built Different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.
Let’s connect
Explore our industries
Industries overview
Pharma and MedTechHealth ProvidersHealth InsuranceFinancial ServicesFoodRetailConnected Living
Industries overview

Recent insights

Master Personalization: A Strategic Guide to Scaling Effectively

Ready to unlock the power of personalization? Explore MERGE's new guide designed to help brands deliver seamless cross-channel experiences, transform consumer engagement, and drive meaningful results.

Key Trends Driving the Next Wave of Digital Advertising

The future of marketing is here, driven by AI-powered tools, evolving consumer behavior, and innovative ad strategies. For marketers, the time is now to rethink how you connect with your audience.

Supercharge Your Paid Media with AI

Explore how AI revolutionizes paid media with hyper-targeted ads, smart bidding, and fresh creative strategies. Discover the secrets to boosting your campaign's ROI today.