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Health insurance

Win loyalty with acquisition strategies that target your most valuable members and keep them coming back year after year.

Coverage where it counts

With deep expertise in Medicare, Medicaid, and commercial plans, we unite human insight with emerging tech to create brand-to-demand campaigns that target your most valuable segments and turn them into long-term members.

Focus areas

Member acquisition & retention

Attract, convert, and retain profitable members across Medicare, Medicaid, and ACA plans with performance-driven strategies.

Precision targeting

Reach the right audiences with efficiency, accuracy, and measurable ROI.

Experience orchestration

Elevate onboarding, engagement, and satisfaction across the member journey with a connected marketing ecosystem.

Brand modernization

Differentiate your plan and drive growth with bold positioning and strategies.
Explore our industries
Industries overview
Pharma and MedTechHealth ProvidersHealth InsuranceFinancial ServicesFoodRetailConnected Living
Industries overview

Recent work

Prominent Healthcare Insurance Company

Workfront Implementation Unifies 26 Teams Seamlessly

Learn how MERGE transformed a healthcare insurer's operations by eliminating silos, streamlining workflows, and boosting collaboration with Workfront.

Leading Pharmacy Retailer

Boosting the Health of the Content Supply Chain

Discover how MERGE partnered with a leading healthcare and pharmacy provider to enhance efficiency and integration in their content operations.

Fortune 500 Healthcare Company

Revolutionizing Content Supply Chain Efficiency

Learn how MERGE transformed a leading healthcare company’s marketing efficiency with cutting-edge automation.

Our clients

With MERGE, I value the small agency feel, but the large agency resources. It’s just a smart agency. They know our industry really well so they make life easier for us. It's a great team, great people, and great partners.
Len Kudgis, Director, Marketing, Sales, Retention & Outreach Government Programs, Large Health Insurance Company
Work with an agency that’s Built Different.
MERGE is Built Different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.
Let’s connect
Explore our solutions
Solutions overview
Content Creation and StorytellingExperienceMedia PlanningOmnichannel OrchestrationPlatformsPublic RelationsStrategy and Development
Solutions overview

Recent insights

Leveraging Technology to Enhance CX in Health Insurance

Curious how CX can transform healthcare? MERGE’s Mike Brzozowski offers his insights on the ways health insurers can traverse this multilayered landscape with technology.

How Health Insurers Can Learn from Recent Data Breaches

A simple misstep in analytics configuration can expose member data. See how recent data breaches have revealed critical lessons for healthcare leaders on safeguarding PHI while continuing to drive innovation.

The Guide to Capturing ACA Leads With Precision

When marketing with precision, health insurers can transform ACA marketing strategies by identifying and nurturing consumers to drive better conversions. Uncover actionable tactics to stand out in this highly competitive marketplace.