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Strategy and development

We find the human insight that transforms an idea into a meaningful experience, turning complexity into clarity - and bringing your goals into focus.

Strategy that creates meaning

We see what others miss, mining everyday moments for insight that flows between both worlds - consumer and health - so we can shape experiences that feel seamless, human, and whole.

Our core strategy offerings

Brand stategy

Define what you stand for with guided workshops that uncover the human truths and cultural signals that set your brand apart.

Experience strategy

See the journey whole with customer lifecycle mapping that reveals where to connect, inspire, and remove friction.

Content strategy

Make every moment count with a messaging strategy aligned with your business goals.

Strategic insights

Bubble up actionable insights with data analytics dashboards that tie together disparate sources of truth.
Explore our solutions
Solutions overview
Content Creation and StorytellingExperienceMedia PlanningOmnichannel OrchestrationPlatformsPublic RelationsStrategy and Development
Solutions overview

Recent work

Michigan Medicine

Extending a Power Brand's Reach Amidst Strategic Integration

Learn how MERGE partnered with Michigan Medicine to reinforce the leadership of a respected brand while adding new brand dimensions to reflect a changing organization.

GE Healthcare

Translating Sound Strategy into Standout Creative

Over the last five years, we’ve partnered with GE Healthcare (GEHC) on many of their most important strategic initiatives. Taking a customer-centric approach, we defined a new model for locking in strategic frameworks that resulted in more meaningful and flexible creative platforms. Rolled out across key service lines and accounts, these creative platforms didn’t just elevate the value of GEHC’s offerings—but, more importantly—elevated the value of their partnership with leading health systems.

Subway

Refreshing the Eat Fresh Experience

Subway® needed a made-to-order strategy for their consumer purchase journey in 20k+ locations. Whether in line or online, we loaded our Footlong strategy with smart insights, balanced creative, and deep understanding of the modern consumer to refresh the experience and accelerate growth for the brand.

Our clients

Work with an agency that’s Built Different.
MERGE is Built Different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.
Let’s connect
Explore our industries
Industries overview
Pharma and MedTechHealth ProvidersHealth InsuranceFinancial ServicesFoodRetailConnected Living
Industries overview

Recent insights

Discover Personalization's North Star: The Content Supply Chain

Unlock your content’s potential with scalable, data-driven strategies.

Master Personalization: A Strategic Guide to Scaling Effectively

Ready to unlock the power of personalization? Explore MERGE's new guide designed to help brands deliver seamless cross-channel experiences, transform consumer engagement, and drive meaningful results.

Stop Chasing AI Strategy. Start Building AI Advantage.

Many leaders get lost in the noise of AI trends. The real shift happens when you move from chasing abstract strategy to building a concrete foundation using three essential capabilities: Augmented Intelligence, Advanced Insights, and Automated Industry, ensuring AI delivers true, measurable impact.