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We all agree on the importance of syncing sales and marketing data, specifically Marketo to Microsoft Dynamics CRM. But what happens when that sync goes awry?

MERGE serves up top strategies for success this holiday season to help brands drive traffic and sales across retail channels

There are numerous ways to go and the mobile personas will help you determine what’s the best way to personalize your message and reach your audience.

Insights from the first-ever QSR Evolution Conference, including a look at the top emerging themes and trends driving the future of quick service restaurant brands

Explore HCIC 2024 with Keir Bradshaw’s insights on healthcare marketing trends, including tech as a tool, breaking silos, and redefining patient communication.

See how retail brands are creating WOW moments during holiday shopping season to drive traffic, transaction and happiness.

MERGE takes a closer look at important considerations for retailers as they prepare for the upcoming holiday season

Scott Brinker's much-anticipated MarTech Landscape Supergraphic 2020 details the impressive growth and nuances of the MarTech landscape year after year.

Prevailing thoughts and takeaways from the retail changemakers at Shoptalk 2023 in Las Vegas

Given the global impact of Singles’ Day, it is important for U.S. retailers to understand the scope and scale of the shopping event, and consider how they can implement this into their holiday strategies.