Carrabba's Italian Grill
Creating lasting impressions from the very first bite
Carrabba’s isn't just a restaurant; it's a gathering place, uniting people through a shared love of great food, personalized experiences, and the joy of coming together. With a revamped mobile app experience that highlights value and new occasions, and the launch of their new lunch daypart, MERGE is helping more people find the joy in gathering over a great meal at Carrabba's.
Love at First Bite
Launching a lunch that's worthy of your lunch break
Carrabba's noticed lunch wasn't getting the love it deserved. But maybe that was because people were just longing for a better lunch … so Carrabba's gave it to them. Introducing their new lunch menu featuring delicious bistro-style sandwiches, we launched an omnichannel campaign featuring eye-catching creative that invites customers to find their sandwich soulmate and fall in love with lunch again. In the first six weeks, sales jumped 24%, proving that guests found the lunch love they were looking for—and so did Carrabba's.
Putting the App in Appetite Appeal
Creating an app experience worth savoring
By revamping their app, we've given Carrabba's fans the download on delicious. Relaunched through an omnichannel marketing campaign, we're speaking to longtime fans and new customers alike while highlighting value and new occasions. This Italian celebration offers mouthwatering incentives and tasty benefits at crucial moments of truth, all served in a way that gets customers to sign up and chow down.