MERGE, a leading marketing and technology agency, today announced it has acquired Blazer, a strategic consulting firm, as part of its ongoing growth trajectory and expansion of service offerings. This move marks the launch of MERGE’s new cross-functional offering, built to deliver scalable, integrated and insight-led solutions that address the complex needs of today's most dynamic organizations.
These integrated offerings, powered by Blazer’s consulting expertise and MERGE’s creative and technology strengths, will help clients solve challenges and optimize for opportunities at earlier stages, from strategic planning and data analytics to digital experience design and go-to-market execution. MERGE’s evolved model will support and expand their strategic focus on the intersection of high-growth consumer and health industries.
“Blazer brings a data-driven and business-minded consulting approach that sharpens our strategic lens to serve the health and consumer industries we know so well with increasingly holistic outcomes,” said Stephanie Trunzo, CEO at MERGE. “We are setting up a model to meet our clients not only where they have been, but where they need to go—to serve personalized experiences to their own customers navigating the outdated silos across business, marketing, and technology. We’ll extend MERGE’s full suite of capabilities with Blazer’s business expertise, co-creating comprehensive blueprints with clients to blend smart strategy with the creative and technical execution required for meaningful results. We’re excited to welcome Blazer as we step into this next exciting phase of growth."
Blazer, previously Brooks Bell, has been guiding clients, from Fortune 100 financial services firms to global retail brands, on their marketing and digital strategies for over two decades, and was a trailblazer in bringing the scientific principles of A/B testing and optimization to the field. Gregory Ng, CEO of Blazer, along with his team, will join MERGE’s integrated offerings team under Libby Morgan, Chief Digital Officer at MERGE. Ng’s experience in transformation strategy, rooted in organizational consulting, data science, and advanced analytics, will expand MERGE’s ability to build tailored solutions rooted in real-world business impact. This dedicated team will respond to the complex, integrated needs of today’s brands.
“This is an exciting time for us as we join forces with MERGE, combining both areas of strategic expertise to create new service offerings for our client base,” said Gregory Ng, CEO at Blazer. “This new collaborative engine blends ROI modeling, research, organizational design, data-driven experimentation and platform integration (Adobe, Google) to deliver next-generation solutions. I’m incredibly proud of what we’ve built at Blazer to lead us to this moment. Together with MERGE’s creative and technology capabilities, we can solve even more complex client challenges to drive growth.”
The acquisition of Blazer reflects MERGE’s continued investment in building future-forward capabilities for brands across consumer and healthcare industries. By bridging consulting and creative under one roof, MERGE is positioned to meet the evolving demands of today’s most ambitious organizations.
The terms of the deal are not disclosed.
Read more in our Q&A with Blazer's Gregory Ng and MERGE's Libby Morgan.
