A strategic approach to ai, experience & engagement

HLTH 2025

The race to adopt AI in healthcare often focuses on the latest technology, but true transformation happens when people, processes, and technology work together. Successfully navigating AI adoption means addressing foundational challenges like data integration, skills gaps, and governance.

MERGE is more than a technology vendor—we’re a strategic partner. We help healthcare organizations improve engagement and retention, optimize technology investments, and deliver personalized experiences at scale. With deep industry expertise and cutting-edge AI capabilities, we deliver measurable outcomes in the highly regulated health industry where trust is essential.

We’re excited to join HLTH 2025 to explore how brands can cut through the noise and create meaningful experiences that truly enrich lives. Visit us at booth #4150 to see how we’re helping empower health and wellness consumers as a proud Platinum sponsor.

Exclusive HLTH Offers

ONE-TIME EXCLUSIVE OPPORTUNITY

AI Prototype Workshop

In this exclusive hands-on workshop, MERGE helps you rapidly transform a key idea into a functional minimally viable product.

Your team will be paired with an AI expert to validate a concept and gather feedback to build an actionable roadmap. We’ll work together to iterate and refine. Some outcomes include a microsite, a new campaign landing page, a custom insights dashboard or tool, or an automated document review.

Led by Todd Kelley, VP, Digital Engineering

Enter to Win

Visit booth 4150 to enter

Win an Oura gift card or Apple AirPods Pro 3®

Inspired by the HLTH show’s “Heroes and Legends” theme, MERGE invites you to an interactive experience where you’ll discover which legendary beast of digital transformation stands between you and your organization’s next breakthrough.

Visit booth #4150 and chart your strategic path to success and enter for a chance to win an Oura Ring 4,

Terms & conditions apply.

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Take the Next Step With Us

To carry the HLTH momentum forward, MERGE is excited to offer three AI-focused opportunities to help you build a resilient, measurable AI advantage.

Best-in-Class Gap Analysis

In this focused, high-impact workshop, MERGE helps you identify where you want to be, where you currently are, and how to get there.

Our approach focuses on seven main themes we’ve discovered in our research and supports you in aligning stakeholders around a defined outcome. Topics we’ve covered include marketing attribution models, better understanding of audience needs, and process optimization opportunities.

Led by Greg Ng, EVP, Decision Science

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AI Marketing & Readiness Assessment

In this multi-phased assessment and workshop, MERGE helps you navigate the evolving world of AI and its practical applications in marketing.

Tapping into MERGE's integrated AIgency, our experts will help you understand the current state of your AI search readiness, including a thorough review of current SEO/SEM/PPC practices. We then dive into leveraging AI for scalable content generation, enhanced personalization, and advanced data-driven decision-making.

Led by Keir Bradshaw, EVP, Solutions

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Future-State Vision Sprint

In this high-level visioning workshop, MERGE helps you set the foundation for accelerating your organization’s forward momentum.

We leverage the 4Cs Framework (Customer, Category, Company, Culture) and work through current state, measuring success, and aspirations. We then dive into how to turn that vision into action, prioritizing what’s needed across people, products, and processes. In aligning your leaders on a clear north star, you can maximize near-term resource allocation to enable long-term growth.

Led by Molly Lane, EVP, Brand Strategy

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About MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. Powered by human insight, creativity, and AI, MERGE weaves storytelling through technology to turn complexity into clarity and shape personalized experiences that strengthen relationships between people and brands.

With 750+ specialists across Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York, and Raleigh, MERGE partners with leading brands like Abbott, GE Healthcare, American Express, T-Mobile, and Coach to advance health, wellness, and happiness. Learn more at mergeworld.com.

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Our Services

Improve patient and member engagement and retention
Optimize technology investments
Deliver personalized experiences at scale
Achieve measurable outcomes
Successfully navigate AI adoption

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Industries We Serve

Health Providers | Health Insurance | Life Science

We bring your mission to life with meaningful patient experiences that inspire better living and expand your impact.

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Research & Insights

Dive into our unique insights on the evolving health & wellness consumer.

A Consumer Sentiment Study

The Health Revolution: Empowered by Your Experience

Read our consumer sentiment study to understand the health and wellness consumer and the imperative for contextual, trusted experiences.

Download Now

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Built Different

Using AI to Humanize the Healthcare Experience

Heidi West shares her vision for the future of healthcare, where AI and data-driven personalization transform patient engagement into a deeply human experience.

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A Benchmark Study

Innovation in Health Provider Marketing

Healthcare provider marketing leaders across the U.S. shed light on the current state of healthcare marketing innovation for 5 focus areas — Experience maturity, strategic marketing and brand development, technological advancements, data-driven decision making, and health equity and community engagement.

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The Portal Payoff

A Study of 13 Leading Payer Portals

This white paper by MERGE presents new research on 13 leading health plan portals, offering insights into member perceptions and identifying key areas for improvement.

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HLTH 2025

Exclusive HLTH Offers

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Take the Next Step With Us

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About MERGE

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Research & Insights

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About MERGE

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