A Whole Human Win: MERGE Named Agency of the Year by Modern Healthcare & Ad Age
November 11, 2025
MERGE has been named the 2025 Agency of the Year by Modern Healthcare and Ad Age, validating our mission to empower 'whole humans' at the intersection of health, wellness, and technology.
Stephanie Trunzo | Chief Executive Officer
This is more than an award to me; this is an indicator that our hypotheses are proving true. First, we are in a moment ready for a new generation of agencies, substantively integrating creativity and technology as the essential convergence point for transformative growth.
Second, marketing—contextually reframed and AI inclusive—can be a powerful driver of change across the health and wellness landscape. Let’s toss the outdated models and do it in service of virtuous impact and a healthier future.
I’m beyond proud—and frankly, just so humbled—that Modern Healthcare and Ad Age have recognized MERGE as the 2025 Agency of the Year in the Healthcare Marketing Impact Awards. This honor validates not only our mission, but more importantly the meaningful work we create alongside our clients every day.
It’s moments like this that make me pause.
Over the past year, we’ve built incredible momentum, redefining what it means to be an AIgency in this new era. Consumerism is colliding with healthcare at a pace we’ve never seen before, and our teams are embracing the opportunity to empower people in new and more human ways.
We’re committed to both the depth of expertise needed to navigate regulatory rigor and complexity and the breadth of talent to deliver breakthrough thinking and contextual experiences to infinitely individualized audiences of one - at scale.
This award belongs to our incredible teams of storytellers and technologists.
We have so much rich experience and history, all focused on one purpose: helping payers, providers, pharma, and wellness organizations build trusted relationships to empower consumers. Equal to our talented teams are our clients’ talented teams; we believe the employee and client experience are two sides of the same coin.
This celebration is only possible because of a foundation of trust earned through years of deep, enduring partnerships like Abbott for 33 years and growing partnerships like Supernus Pharmaceuticals across six years. That trust continues with our newest partnerships like Oura as we broaden the definition of health.
We’re so fortunate to collaborate with clients who share our belief that progress starts with listening, empathy, and understanding whole humans.
As Angela Holloway-Kingston, Corporate VP, Marketing Operations at B. Braun Medical Inc., generously shared:
Or, Kara Anderson, VP, Growth & Health System Marketing, Intuitive Health expressed:
And from Greg Visicaro, Director, Marketing & Brand, Horizon BCBS of New Jersey:
Second, marketing—contextually reframed and AI inclusive—can be a powerful driver of change across the health and wellness landscape. Let’s toss the outdated models and do it in service of virtuous impact and a healthier future.
I’m beyond proud—and frankly, just so humbled—that Modern Healthcare and Ad Age have recognized MERGE as the 2025 Agency of the Year in the Healthcare Marketing Impact Awards. This honor validates not only our mission, but more importantly the meaningful work we create alongside our clients every day.
It’s moments like this that make me pause.
Over the past year, we’ve built incredible momentum, redefining what it means to be an AIgency in this new era. Consumerism is colliding with healthcare at a pace we’ve never seen before, and our teams are embracing the opportunity to empower people in new and more human ways.
We’re committed to both the depth of expertise needed to navigate regulatory rigor and complexity and the breadth of talent to deliver breakthrough thinking and contextual experiences to infinitely individualized audiences of one - at scale.
This award belongs to our incredible teams of storytellers and technologists.
We have so much rich experience and history, all focused on one purpose: helping payers, providers, pharma, and wellness organizations build trusted relationships to empower consumers. Equal to our talented teams are our clients’ talented teams; we believe the employee and client experience are two sides of the same coin.
This celebration is only possible because of a foundation of trust earned through years of deep, enduring partnerships like Abbott for 33 years and growing partnerships like Supernus Pharmaceuticals across six years. That trust continues with our newest partnerships like Oura as we broaden the definition of health.
We’re so fortunate to collaborate with clients who share our belief that progress starts with listening, empathy, and understanding whole humans.
As Angela Holloway-Kingston, Corporate VP, Marketing Operations at B. Braun Medical Inc., generously shared:
“MERGE is a true thought partner. We’ve come to them with challenges, not quite sure how to market certain ideas or how to bring them to the industry.”
Or, Kara Anderson, VP, Growth & Health System Marketing, Intuitive Health expressed:
“I have worked with MERGE for 14 years at 3 different companies, and the consistency, communication, and curiosity that MERGE brings to the table really is unique and different from everybody else I’ve ever worked with.”
And from Greg Visicaro, Director, Marketing & Brand, Horizon BCBS of New Jersey:
“The reason that we [partner] with MERGE is because of the relationships that we’ve developed and the way that you all have shown up–literally becoming an extension of our team."
Thanks to everyone making it possible.
Access the full profile here.
Make a difference,
Stephanie