Today’s health and wellness consumers aren’t just seeking products and services - they’re seeking experiences that feel personal, intelligent and aligned with their lifestyle. For brands, that means moving beyond traditional campaigns to deliver connection, consistency and meaning at every touchpoint.
Nicole Turner, Managing Director of the Consumer & Lifestyle division at MERGE, recently sat down with Athletech News to discuss how MERGE bridges the gap between storytelling and systems, creating data-informed experiences that turn engagement into loyalty.
To learn more, visit Athletech News to download the full report, “Wellness Room: The Art & Science of Integrating Recovery” and explore how personalized health and wellness solutions are redefining consumer engagement.