The 2023 holiday season was truly one for the record books. To help unpack the emerging trends, MERGE assembled an expert panel of industry experts to discuss the key takeaways coming out of retail’s peak season.
Chris Courtney Associate Director of Content
February 7, 2024
The 2023 holiday season was truly one for the record books. E-commerce was a force once again, with U.S shoppers spending a record $221 billion online – a surge of 4.9% YoY. The season also saw a historic 11 days with daily spend exceeding $4 billion, as deal-seeking consumers hunted for bargain buys. And for the first time, mobile shopping outperformed purchases made from desktop, accounting for over half of online transactions.
The rising trend of flexible payment options – including Buy Now Pay Later – also significantly influenced spending patterns, while paid search emerged as the top driver of sales, underscoring the importance of an omnichannel approach in retailers' marketing strategies.
To help unwrap these trends (and more!), MERGE assembled a panel of industry experts to discuss the key takeaways coming out of retail’s peak season and dive deeper on their implications for the future of the industry at large.
Our panelists include:
Key topics featured during the panel discussion include:
Tune in to the on-demand webinar to access every second of insight from our expert panel discussion.
