The Northwell Health Aging Revolution Summit spotlighted the urgent challenges of an aging population and inspired fresh perspectives on healthcare innovation. See how marketing can play a pivotal role in transforming care delivery and driving meaningful change for communities.
Kellie Bliss | EVP Client Service, Health & Wellness Practice Leader
December 20, 2024
I had the good fortune to listen-in at the Northwell Health Aging Revolution Summit last month and found myself incredibly inspired by the experts and their focus on this important topic. While “aging well” is a personal hobby or quest, the grand challenges of healthcare delivery and altruism are a strong reminder of this imminent and massive disruption to our economy, our community, and our healthcare partners.
At MERGE, our “Aging Think Tank,” began discussing the demographic trends and its impact on healthcare marketing over a year ago. With that and the Northwell Summit, the following data points are reason enough for all healthcare leadership to pause:
The upshot: The U.S. healthcare system will need to handle nearly double the capacity it does today with fewer resources and care delivery professionals, with a potentially confused patient customer. And, given the incredible mission to care for communities, we have no choice but to dig deep and consider these challenges with a new perspective, an innovative mindset, and a desire to continue to do good for our communities and those we serve.
As Northwell so elegantly began the call to collaboration, we will take it a step further with ideas for our client partners for how marketing can, and must, be a catalyst for innovation and change. Marketing can be the evangelizer of this new perspective that considers the patient, their journey, and their experience first – for the good of all.
A few areas where we’ve defined imperative use cases to begin this vital work:
There has never been a better time for innovation in healthcare, both in patient engagement and care delivery. In facing this impending and seismic disruption, clinical and operations leadership will need a marketing team that truly thinks differently as the patient and marketing experience evolves. Marketing’s unique knowledge of the voice of the customer, journeys, and channel integration put them in a key position to drive this essential and urgent change.
Thank you, Michael Dowling and Northwell Health for bringing this critically important topic to the forefront.
A Call to Action
By acting now, healthcare leaders can rewrite the story, ensuring systems that not only endure but thrive. For leaders willing to rise to the occasion, the rewards and responsibility are too significant to ignore.
Partner with the MERGE Aging Think Tank
Access our research, real-world use cases, and expert strategy teams to navigate the complexities of an aging population. Contact Samantha Stout at sstout@mergeworld.com to start building scalable, future-ready solutions today.
Is your organization prepared for the future? Connect with our team of experts at MERGE to help future-proof your plans!
