A Look at Retail Technology Innovation
February 2, 2022
From the RIW22 “In-Store Technology Innovation” Session

February 2, 2022
From the RIW22 “In-Store Technology Innovation” Session

A common theme you’ll hear during any retail conversation is that the pandemic has changed the role of retail. The question is, how? The answer may not look the same for every brand, but one element that everyone is looking to include in their retail strategy is technology.
Technological advancements have been accelerated greatly due to COVID and the table stakes have risen. Tech is being folded into every aspect of our lives, leading to greater tech literacy among consumers who are starting to expect more out of the products they use.
The current state of retail includes a lot of showrooming – spaces are “Instagrammable” but don’t offer customers any utility. Technology is the solution to this and if leveraged appropriately can solve a need that shoppers have and help drive them down the path to purchase.
Responsive sales floors, marquee moments, augmented merchandising, connected infrastructure and mobile dashboards incorporate technology into retail in ways that provide benefits to the brand, sales associates and shoppers.
Responsive Sales Floors
What Is It?
Why Is It Important?
Marquee Moments
What Is It?
Why Is It Important?
Augmented Merchandising
What Is It?
Why Is It Important?
Connected Infrastructure
What Is It?
Why Is It Important?
Mobile Dashboards
What Is It?
Why Is It Important?
85% of transitions still occur in retail, but the adoption of technology has been largely focused on e-commerce. Investing in retail technology can help brands create a true omni-channel shopping experience that is relevant, connected and responsive.
"There’s a famous quote that the future is here, it's just not evenly distributed yet. I don't think anything we're going to see in retail stores is going to be crazy new technology, I just think people are waking up to the fact they do need to integrate technology and build the right experiences to retain their customers and build up excitement, especially as retailers think more holistically about the commerce experience.” - Eric Mogil, Chief Growth Officer at RADAR.