Michelle Miles | Chief Client Strategy Officer at MERGE
August 4, 2015
New to the sales and marketing industry or marketing automation? Ever try to have a conversation with a newbie without using acronyms… or just tell your mom what you did today? Bet you use more acronyms than you think!
Here’s a short list:
Marketing Automation Acronyms
AQL: Automation Qualified Lead
BT: Behavioral Targeting
CPL: Cost per Lead
CPO: Cost per Opportunity
CTA: Call to Action
FT: First-touch attribution
LTV: Lifetime Value
MAL: Marketing Accepted Lead
MAP: Marketing Automation Platform
MT: Multi-touch attribution
MQL: Marketing Qualified Lead
SAL: Sales Accepted Lead
SGL: Sales Generated Lead
SQL: Sales Qualified Lead
SRL: Sales-Ready Leads
TAL: Teleprospecting Accepted Lead
TGL: Teleprospecting Generated Lead
TQL: Teleprospecting Qualified Lead
General Marketing and Business Acronyms
AIDA: Attention/Awareness, Interest, Desire, Action
BANT: budget, authority, need, timeline
BI: Business Intelligence
CRM: Customer Relationship Management
RTD: Real Time Data
SLA: Service-level agreement
WIIFM: What’s in it for me
Digital Marketing Acronyms
CPC: Cost Per Click
CTOR: Click to Open Rate
CTR: Click Through Rate
DM: Direct Message
ESP: Email Service Provider
GA: Google Analytics
GAW: Google AdWords
ISP: Internet Service Provider
PPC: Pay per Click
RSS: Really Simple Syndication
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SERP: Search Engine Results Page
SMM: Social Media Marketing
SMO: Social Media Optimization
UX: User Experience
WYSIWYG: What you see is what you get
Techie Acronyms
API: Application Programming Interface
CMS: Content Management System
DKIM: Domain Keys Identified Mail
DNS: Domain Name System
SPF: Sender policy framework
Marketo Acronyms
MCC: Marketo Certified Consultant
MCE: Marketo Certified Expert
MFM: Marketo Financial Management
RCA: Revenue Cycle Analytics
RCE: Revenue Cycle Explorer
RCM: Revenue Cycle Model
RTP: Real-Time Personalization
Generally Marketo acronyms aren’t a problem, but the icon’s might be! Check out Marketo’s icon glossary.
Does your organization need help achieving ROI from Marketo? Learn how the Marketo experts at MERGE can help. Contact us today!
