Nine Things Your E-Commerce Business Can Learn From Amazons Success
January 1, 1
In the mid-'90s, Amazon.com launched as an online bookseller. Today, it's arguably the largest e-commerce company in the world, offering everything from home goods and pet supplies to food and clothing, as well as an impressive suite of add-on services for its Prime members. Beyond that, Amazon has created a customer experience that's so recognizable and praised, nearly every online seller aspires to replicate it.
Nine Things Your E-Commerce Business Can Learn From Amazon's Success
Stephanie Rogers, EVP Contact Planning, recently contributed to a Forbes Agency Council post to share some best practices to borrow from the retail giant.
"Amazon has become the (deserved) go-to for online shopping because the entire brand experience is frictionless. It stores your purchasing and delivery preferences, continuously innovates around ways to shop, leverages its vast data trove to suggest more and better products, and makes it easy to provide feedback or get refunds. That frictionless experience drives tremendous trust and loyalty."
Read the full article on Forbes.com.