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The eMERGE-ing Business Case for AI - Perception vs Reality

  • Strategy

Today, AI [artificial intelligence] is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI / Machine learning is the ability to collect and assess data -- in volume, variability and velocity—providing deeper insights and intelligence into people’s actual wants and needs and life behaviors.

January 1, 1

Content

Recently, the Digital Advertising Alliance asked Merge’s Chief Strategy Officer, Dr. Lauren Tucker, how the agency is leveraging AI/Machine Learning for data collection and insight development. In the final installment of this Merge video series, Dr. Lauren Tucker continues her emphasis on the importance of context as a bulwark against biases in the data and in those who interpret it.