Skip to content
Strategy

The eMERGE-ing Business Case for AI - Perception vs Reality

January 1, 1

Today, AI [artificial intelligence] is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI / Machine learning is the ability to collect and assess data -- in volume, variability and velocity—providing deeper insights and intelligence into people’s actual wants and needs and life behaviors.

Content

Recently, the Digital Advertising Alliance asked Merge’s Chief Strategy Officer, Dr. Lauren Tucker, how the agency is leveraging AI/Machine Learning for data collection and insight development. In the final installment of this Merge video series, Dr. Lauren Tucker continues her emphasis on the importance of context as a bulwark against biases in the data and in those who interpret it.