July 26, 2024
Discover how to create an efficient content supply chain using Workfront, AEM, and Marketo. Learn how to integrate these tools for seamless campaign execution. Continue reading!
Amanda Giacobassi
Crafting an enterprise content supply chain is a unique endeavor—no two configurations are alike. Each content supply chain is highly bespoke, tailored to the organization's specific technology stack components, configurations, business processes, and goals.
As more organizations embark on optimizing their own content supply chains, it’s crucial first to define what an integrated content supply chain looks like, including the roles of marketing automation, project management, and asset management tools.
Maximizing the use of tools such as Workfront, Adobe Experience Manager (AEM), or Marketo in isolation can be challenging for most teams. Adding another layer of complexity, enterprises must know how to seamlessly integrate these tools to deliver flawless digital experiences at scale.
Discover how a cross-functional team of Adobe consultants, specializing in Workfront, Marketo, and AEM, would construct a sophisticated and efficient content supply chain.
Part 1: Centralize Campaign Asset Creation and Project Management Inside Workfront
Workfront acts as the central hub for key campaign information, assets, and approved materials. It’s the go-to platform for organizing and tracking all elements of campaign execution, ensuring a streamlined and efficient launch process.
To ensure a seamless and efficient workflow in Workfront, follow these steps:
Watch below to learn how to get started in Workfront.
Part 2: View Assets in Adobe Experience Manager
All approved content lives within AEM. Within AEM, users can view all information that is pulled from Workfront – ranging from the project owner, project status, and campaign name.
To efficiently manage these assets in AEM, follow this step:
Watch below to learn this process in AEM.
Part 3: Activate the Campaign in Marketo
Marketo’s program templates are associated with types of Workfront projects via Workfront Fusion. From here, Workfront Fusion ties all the variables together – ranging from the images, copy, landing pages, and CTAs.
To see this process in action, follow these steps:
Watch below to learn how this is configured in Marketo.
Streamline Your Content Supply Chain
The benefits of leveraging the content supply chain are numerous. By eliminating tedious copying and pasting and the need to move assets between platforms, organizations significantly reduce the risk of errors. With a seamless content supply chain, businesses can be confident that approved assets will appear exactly as intended in the final campaign execution.
Curious to continue learning? Book a demo with a MERGE solutions architect for the opportunity to ask everything you've always wondered about your enterprise scenario.
