A strategic approach to ai, experience & engagement

ViVE 2026

To build a company in healthcare, you need access to strategic partners who can help accelerate growth. That’s exactly what MERGE offers.

MERGE is more than a technology vendor — we help healthcare organizations improve engagement and retention, optimize technology investments, and deliver personalized experiences at scale. With deep industry expertise and cutting-edge AI capabilities, we deliver measurable outcomes in the highly regulated health industry where trust is essential.

We’re excited to join ViVE 2026 to explore how brands can cut through the noise and create meaningful experiences that truly enrich lives. Visit us at booth #1853 to see how we empower health and wellness consumers.

Visit Our Booth

PEEK INTO YOUR FUTURE

Marketing Maturity Mesh

In this guided survey, we’ll assess your omnichannel readiness and explore your options.

During the Marketing Maturity Mesh from MERGE, we’ll walk through a series of questions to reveal your organization’s status, then pinpoint the immediate next best steps for your team. By tracing that green thread, we’ll discover your next move together.

Led by Keir Bradshaw, EVP, Solutions

Reserve Now

VISIT US AT BOOTH 1853

Let's Talk About How We Can Help

We’re excited to chat about how whole-human marketing can speak to the unique needs of audiences within the healthcare space. Come by for a face-to-face conversation about how we approach our clients’ challenges strategically.

Visit booth #1853 and chart your strategic path to success.

Take the Next Step With Us

To carry the ViVE momentum forward, MERGE is excited to offer three AI-focused opportunities to help you build a resilient, measurable AI advantage.

Best-in-Class Gap Analysis

In this focused, high-impact workshop, MERGE helps you identify where you want to be, where you currently are, and how to get there.

Our approach focuses on seven main themes we’ve discovered in our research and supports you in aligning stakeholders around a defined outcome. Topics we’ve covered include marketing attribution models, better understanding of audience needs, and process optimization opportunities.

Led by Greg Ng, EVP, Decision Science

Loading component...

AI Marketing & Readiness Assessment

In this multi-phased assessment and workshop, MERGE helps you navigate the evolving world of AI and its practical applications in marketing.

Tapping into MERGE's integrated AIgency, our experts will help you understand the current state of your AI search readiness, including a thorough review of current SEO/SEM/PPC practices. We then dive into leveraging AI for scalable content generation, enhanced personalization, and advanced data-driven decision-making.

Led by Keir Bradshaw, EVP, Solutions

Loading component...

Future-State Vision Sprint

In this high-level visioning workshop, MERGE helps you set the foundation for accelerating your organization’s forward momentum.

We leverage the 4Cs Framework (Customer, Category, Company, Culture) and work through current state, measuring success, and aspirations. We then dive into how to turn that vision into action, prioritizing what’s needed across people, products, and processes. In aligning your leaders on a clear north star, you can maximize near-term resource allocation to enable long-term growth.

Led by Molly Lane, EVP, Brand Strategy

Loading component...

Industries We Serve

Health Providers | Health Insurance | Life Science

We bring your mission to life with meaningful patient experiences that inspire better living and expand your impact.

Loading component...

Our Services

Improve patient and member engagement and retention
Optimize technology investments
Deliver personalized experiences at scale
Achieve measurable outcomes
Successfully navigate AI adoption

Loading component...

About MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. Powered by human insight, creativity, and AI, MERGE weaves storytelling through technology to turn complexity into clarity and shape personalized experiences that strengthen relationships between people and brands.

With 800+ specialists across North America, MERGE partners with leading brands like Abbott, GE Healthcare, American Express, T-Mobile, and Coach to advance health, wellness, and happiness. Learn more at mergeworld.com.

Loading component...

Research & Insights

Dive into our unique insights on the evolving health & wellness consumer.

A Consumer Sentiment Study

The Health Revolution: Empowered by Your Experience

Read our consumer sentiment study to understand the health and wellness consumer and the imperative for contextual, trusted experiences.

Download Now

Loading component...

Built Different

Using AI to Humanize the Healthcare Experience

Heidi West shares her vision for the future of healthcare, where AI and data-driven personalization transform patient engagement into a deeply human experience.

Loading component...

A Benchmark Study

Innovation in Health Provider Marketing

Healthcare provider marketing leaders across the U.S. shed light on the current state of healthcare marketing innovation for 5 focus areas — Experience maturity, strategic marketing and brand development, technological advancements, data-driven decision making, and health equity and community engagement.

Download Now

Loading component...

The Portal Payoff

A Study of 13 Leading Payer Portals

This white paper by MERGE presents new research on 13 leading health plan portals, offering insights into member perceptions and identifying key areas for improvement.

Download Now

ViVE 2026

Visit Our Booth

Take the Next Step With Us

Loading component...

Loading component...

Loading component...

Loading component...

Loading component...

About MERGE

Loading component...

Research & Insights

Loading component...

Loading component...

Loading component...

Loading component...

About MERGE

Work with us

Connect