Consumer, Strategy, Creative, Media

Driving Traffic for a Global Casual Dining Brand Portfolio

Home to a family of unique, founder-inspired restaurants, Bloomin’ Brands is one of the world’s largest casual dining companies. As a strategic agency partner for three of their household names, we’re helping Bloomin’ Brands boost traffic and bring people together through key insights, strong strategy, and irresistibly appetizing creative content that captures guests’ attention and drives purchases.

Bloomin' Brands

MERGE + Carrabba's Italian Grill

Creating lasting impressions

Introducing seasonal promos that immerse guests with every bite

Carrabba’s seasonally-inspired specials invite customers into an immersive culinary experience influenced by the many tastes of Italy.

Crafting unique campaign concepts that capture the essence of each season, we invite guests, new and old, to savor the Italian summer, find their perfect fall pairings, and make Carrabba’s their home for the holidays.

We introduced each limited-time promotion through integrated marketing campaigns infused with emotion and craveability for social media, OLV, radio, and animated display placements, helping more people find the joy in gathering over a great meal at Carrabba's.

Love at first bite

Launching a lunch that's worthy of your lunch break

Carrabba's noticed lunch wasn't getting the love it deserved. But maybe that was because people were just longing for a better lunch … so Carrabba's gave it to them. Introducing their new lunch menu featuring delicious bistro-style sandwiches, we launched an omnichannel campaign featuring eye-catching creative that invites customers to find their sandwich soulmate and fall in love with lunch again. In the first six weeks, sales jumped 24%, proving that guests found the lunch love they were looking for—and so did Carrabba's.

Putting the app in appetite appeal

Creating an app experience worth savoring

By revamping their app, we've given Carrabba's fans the download on delicious. Relaunched through an omnichannel marketing campaign, we're speaking to longtime fans and new customers alike while highlighting value and new occasions. This Italian celebration offers mouthwatering incentives and tasty benefits at crucial moments of truth, all served in a way that gets customers to sign up and chow down.

MERGE + Bonefish Grill

Culinary experiences that make everyday exceptional

Introducing seasonal specials that maximize value beyond price

With each new season, Bonefish Grill brings crave-worthy new selections that immerse guests into a sensibly indulgent dining experience—whether that’s a summer oasis-style culinary adventure or a timeless fall meal that makes any occasion special. Introducing each seasonal campaign, we crafted unique concepts that invite guests to enjoy the freshest seasonal ingredients and limited-time specials. Launched through integrated marketing campaigns featuring social media, OLV, and animated displays, we’re showing how Bonefish Grill is delivering elevated dining experiences that make everyday exceptional.

MERGE + Aussie Grill

Menu boards that make ordering effortless

Designing a seamless drive-thru and in-store ordering experience

Aussie Grill makes it easy to explore new flavors without leaving town. To make it easier for customers to explore everything they have to offer, we created new menu boards that simplify the ordering experience and make transactions quick and seamless. Featuring a bright and simple design, the new menu offers a clean, easy-to-read layout and introduces a meal combo element to help guests order with ease and zip through the Aussie Grill drive-thru faster than ever.

Breakthrough creative with irresistible crave

Serving up a social media creative strategy that calls your cravings

At Aussie Grill, flavor takes center stage. To showcase the irresistible crave of their juicy burgers, crispy chicken, and perfect sliders, we crafted a breakthrough social creative campaign featuring vivid, high-quality visuals, creating appetite appeal and craveability that makes consumers eat with their eyes. And the only way to satisfy this irresistible food temptation is to visit Aussie Grill.