Life Sciences, Strategy, Creative, Experience, Platforms
Simplifying Sales and Surgery
Designing and developing an application to empower sales productivity.
BVI Medical
Challenge
Reduce the complications within the sales process to minimize errors and maximize productivity.
Outcome
MERGE designed and developed a custom application for BVI's sales team to consult with surgeons while seamlessly integrating Salesforce and manufacturing databases for greater efficiency.
Results
4-week pack customization process was condensed to under 15 minutes
3-4 month sampling process reduced to within a week
Reduced sales team turnover and increased team expertise
