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BVI Medical

Simplifying Sales and Surgery

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Designing and developing an application to empower sales productivity.

Challenge

Reduce the complications within the sales process to minimize errors and maximize productivity.

Outcome

MERGE designed and developed a custom application for BVI's sales team to consult with surgeons while seamlessly integrating Salesforce and manufacturing databases for greater efficiency.

Results

  • 4-week pack customization process was condensed to under 15 minutes

  • 3-4 month sampling process reduced to within a week
  • Reduced sales team turnover and increased team expertise
  • Growth from 4% market share to 10-15%