MERGE Wins Modern Healthcare x Ad Age Healthcare Marketing Impact Award: Agency of the Year

MERGE has been selected by Modern Healthcare and Ad Age as a winner of Agency of the Year in the 2025 Healthcare Marketing Impact Awards. The profiles of all the winners are featured in the November print issue of MH magazine. They are also online at Modern Healthcare and AdAge.

The Healthcare Marketing Impact Awards program recognizes outstanding marketing, advertising and communication campaigns across all media platforms. The campaigns advance the efforts of providers, insurers, suppliers and advocacy groups to promote individual and community health.

“Healthcare is at an inflection point, and that includes what information is being disseminated to the consumer and how. The winners of our Healthcare Marketing Impact Awards have found ways to break through the noise with a variety of strategies,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. "With budgets ranging from just a few thousand dollars to hundreds of thousands, the creative on these campaigns did the trick and engaged the audience, as evidenced by the metrics shared with us.”

As a marketing and technology agency built for the intersection of health and wellness, this major accolade recognizes MERGE’s deep understanding of healthcare’s complexities and its transformative approach to modern marketing which is driven by a pioneering vision for the future: the Algency™, where the soul of human creativity meets the science of data and technology.

“This award is an incredible validation of MERGE’s commitment to being Built Different and the bold decision to redefine what an agency must be in the age of AI,” said Stephanie Trunzo, MERGE CEO. “I want to thank our clients for their trust and partnership, and our genuinely talented team for their curiosity and commitment. The work we do together powers contextual experiences to infinitely individualized audiences of one — at scale. With consumerism colliding with healthcare at a pace we’ve never seen before, our teams are embracing the opportunity to empower people in new and more human ways. MERGE is turning agency disruption into a blueprint for trust and clarity.”

The recognition is a testament to the foundation of trust earned through deep, enduring partnerships MERGE has cultivated with clients, including Abbott for 33 years and Supernus Pharmaceuticals for over six years. MERGE is fortunate to collaborate with clients who share its belief that true progress begins with listening, empathy, and understanding the whole human experience.

“In a time when trust, innovation and compassion are critical to healthcare’s evolution, the best marketing goes beyond messaging — it drives impact,” said Jeanine Poggi, editor-in-chief of Ad Age. “This year’s Healthcare Marketing Impact Award honorees show how creativity and purpose can meaningfully connect with patients and communities, shaping the future of health communication.”

For information or questions about the Healthcare Marketing Impact Awards program, please contact: MH Awards.