Building the AIgency™
The agency model is at a tipping point, and traditional ways of working can’t keep up in a world reshaped by AI. The Redefining the Agency series is our blueprint for what comes next, where the soul of human creativity meets the science of data and technology to build greater trust and clarity. We’re embracing these ideas where the stakes are highest, in health and life sciences, and sharing frameworks that redefine what an agency must be in this new era.
Redefining the Agency
Building the AIgency™: A Blueprint for Human-AI Collaboration
We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.
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Infinite Individualism™: Your Next Customer is an Audience of One
Infinite individualism is the future of marketing, moving beyond "good enough" personalization and broad demographic segments to create AI-powered, one-to-one experiences that reflect the complex, whole human and build meaningful trust.
Forget Omnichannel: Context is the New Strategy
The future of marketing demands a shift to a contextual spectrum™, using AI to deliver dynamic, personalized content that meets the whole human at the exact moment they are ready to engage.
The Paradox of Technology and Whole Human Marketing
What if the key to more empathetic marketing isn't less technology, but more? Discover the powerful paradox of using AI to finally see the "whole human," building genuine trust by connecting with people in the moments that truly matter.
A Consumer Sentiment Study
The Health Revolution: Empowered by Your Experience
Read our consumer sentiment study to understand the health and wellness consumer and the imperative for contextual, trusted experiences.
