Explore our insights
To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
MERGE has been named the 2025 Agency of the Year by Modern Healthcare and Ad Age, validating our mission to empower 'whole humans' at the intersection of health, wellness, and technology.
We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.
The ultimate data breakthrough is cultural, not technical. Optimize your organizational architecture to achieve radical data alignment, turning your existing data into a fuel for collective, strategic decision-making and business growth.
As AI accelerates the speed of data analysis, the need for human-driven insight engineering is more critical than ever. We move past simple reporting to define a practical philosophy for generating transformative intelligence, anchored by the four interconnected facets: Curiosity, Context, Comparison, and Dimensionality.
When medications like GLP-1s go viral, it marks a significant shift in how consumers access health information, as influencers and social networks become powerful, tech-first counterparts to traditional healthcare systems.
AI is evolving from automation to a collaborative "agentic" partner. This shift demands data integrity and reframes ROI as amplification, not just efficiency. "Agentic readiness"—aligning technology, teams, and purpose—is the new strategic priority.
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SitecoreAI marks a pivotal shift by unifying the DXP with agentic AI. This post explores what the new, intelligent platform means for healthcare marketers seeking personalization at scale.
We're all using digital health tech, but not all experiences are created equal. MERGE's new consumer study reveals 6 key insights into what consumers really want—from personalization to financial wellness.
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Learn how brands are achieving deep customer resonance by moving beyond mere relevance, using technology to unite data and human insight for authentic storytelling that builds lasting connection.
As healthcare accelerates its AI adoption, a powerful paradox is emerging: the more digital care becomes, the more it must become profoundly human.
Many leaders get lost in the noise of AI trends. The real shift happens when you move from chasing abstract strategy to building a concrete foundation using three essential capabilities: Augmented Intelligence, Advanced Insights, and Automated Industry, ensuring AI delivers true, measurable impact.
