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To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
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A Whole Human Win: MERGE Named Agency of the Year by Modern Healthcare & Ad Age
MERGE has been named the 2025 Agency of the Year by Modern Healthcare and Ad Age, validating our mission to empower 'whole humans' at the intersection of health, wellness, and technology.
Building the AIgency™: A Blueprint for Human-AI Collaboration
We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.
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SitecoreAI Ushers in a Unified, Agentic Future for Healthcare Marketing
SitecoreAI marks a pivotal shift by unifying the DXP with agentic AI. This post explores what the new, intelligent platform means for healthcare marketers seeking personalization at scale.
Inside The Health Revolution: How Consumers Engage With Digital Health
We're all using digital health tech, but not all experiences are created equal. MERGE's new consumer study reveals 6 key insights into what consumers really want—from personalization to financial wellness.
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Turning Insight Into Connection: Storytelling Through Technology
Learn how brands are achieving deep customer resonance by moving beyond mere relevance, using technology to unite data and human insight for authentic storytelling that builds lasting connection.
AI Will Raise the Floor, Humans Will Raise the Ceiling: The Future of Human-Centered Health
As healthcare accelerates its AI adoption, a powerful paradox is emerging: the more digital care becomes, the more it must become profoundly human.
Stop Chasing AI Strategy. Start Building AI Advantage.
Many leaders get lost in the noise of AI trends. The real shift happens when you move from chasing abstract strategy to building a concrete foundation using three essential capabilities: Augmented Intelligence, Advanced Insights, and Automated Industry, ensuring AI delivers true, measurable impact.
Built Different: Using AI to Humanize the Healthcare Experience
The future of healthcare is a deeply personal, data-driven experience, demanding organizations leverage AI for hyper-personalized trust and engagement, not just efficiency.
The Health Revolution: Empowered by Your Experience
Download our consumer sentiment study to understand the health and wellness consumer and the imperative for contextual, trusted experiences.
The Paradox of Technology and Whole Human Marketing
What if the key to more empathetic marketing isn't less technology, but more? Discover the powerful paradox of using AI to finally see the "whole human," building genuine trust by connecting with people in the moments that truly matter.
Forget Omnichannel: Context is the New Strategy
The future of marketing demands a shift to a contextual spectrum™, using AI to deliver dynamic, personalized content that meets the whole human at the exact moment they are ready to engage.